How Can Marketers Adapt to a Rapidly Changing Marketing Technology Landscape?
The skillset required to thrive as a marketer has changed as the set of available tools is expanding every day. But developing a framework to categorize the tech and then filter by strategic importance and scale of implementation is a common sense way to address it.
Choosing the Right Marketing Technology
Sensational headlines make it seem that the journey for marketing executives is full of landmines. The reality is that choosing the right marketing technology really isn’t so complicated. Taking a step back and creating a commonsense framework to address new martech investment is something any marketing department should be able to do pretty easily.