Marketing is constantly evolving.
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From the Blog
Personalization Strategies Are Driving More Effective Ads, leveraging data to deliver a highly relevant ad to the right person at the right time
Sensational headlines make it seem that the journey for marketing executives is full of landmines. The reality is that choosing the right marketing technology really isn’t so complicated. Taking a step back and creating a commonsense framework to address new martech investment is something any marketing department should be able to do pretty easily.
The skillset required to thrive as a marketer has changed as the set of available tools is expanding every day. But developing a framework to categorize the tech and then filter by strategic importance and scale of implementation is a common sense way to address it.